Video sharing sites are amongst the most trafficked online, and you are able to cash in on a portion of that popularity to drive highly targeted traffic to your website. The search engines also love video hosting sites, so simply by submitting a short video you can find your website indexed in record time.
Basically, under Google, TradeMe and Facebook, YouTube is the fourth most trafficked website in New Zealand right now, and holds a similar placement worldwide. The only thing that’s different globally are the sites that sit above it, with Yahoo replacing TradeMe.
YouTube is also becoming more and more the go to website for searches than ever before. I know from experience that whenever I require information which could be easily shown to me in tutorial format, I will search YouTube for this first. This is why tutorial and how-to videos do so very well on YouTube.
Video marketing is simply creating videos and distributing them online, in order to get as much traffic as you possibly can to your website, business, or product offer. What’s great about video marketing is that it is so much easier to get started with than many forms of marketing; it just doesn’t take that much effort to create a good 1 to 4 minute video. In fact, you can even just turn articles that you may have already written into videos, and then submit them as videos to all of your favorite sites!
So how do you get started with video marketing?
First, find a good quality keyword that gets a lot of monthly searches, but doesn’t have too much competition. Also make sure the competition it does have isn’t some major site you have no chance of outranking. Due to the popularity of video hosting sites, you can find yourself on the first page of Google in a matter of hours for long tail keywords, so you can start receiving traffic almost immediately.
No longer do you need to wait days or even weeks for your efforts to pay off.
