How to Find Profitable Keywords With the Google Adwords Keyword Tool – Pt1

Hi there, it’s Lesley here again from FreeWebsiteDesign.co.nz, a project brought to you by Aliarts Website Marketing. Welcome back to part one of tutorial 10 in the series, how to do keyword research and find keywords with low levels of competition you can start to rank for relatively quickly. This is also to help you find out what your customers are searching in Google already for your products and services, and the exact phrases they are using to do this.

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Can’t watch video? Here is a transcript of the audio.

The tool we will be using today to do this is the Google Adwords Keyword Tool. This is the tool provided by Google for webmasters looking to set up a Google Adwords campaign. Google Adwords are the ads you see above and to the site of the natural search results when you type a search into Google.

For example, let’s head over to Google. Say you run a business selling baby products. In this case, you would type a search such as baby products into Google. Google knows the search I’ve just made is from New Zealand, so will show me country specific ads you see here above and to the side of the organic listings. These are ads that your competition have running through Google Adwords. Advertisers have the choice of which area they advertise to, right down to province or even city related advertising.

So lets go over to the Google Adwords Keyword Tool to see just how powerful it can be for finding the phrases your potential customers could be using to find you.

You will find the Google Adwords Keyword Tool at the address I will list in the transcript for this video, or you can simply go to Google and type in Google Adwords Keyword Tool, and the tool will come up first in Google.

https://adwords.google.com/select/KeywordToolExternal

So lets click on the tool and have a look.

This tool has improved in leaps and bounds recently, and is now all I use to do my research for the websites I create, both for myself and for clients. I’ve spent a huge amount on keyword research software that returns tens of thousands of keyword results, but I have found this free tool provided to you by Google is all I need, and all I use now to do my keyword research.

Here you will see the options you can choose when starting to research your keywords. If you click edit here, you are able to select New Zealand from the list. I just type in New, and up comes New Zealand in the list.

Next you have a textarea here where you are able to enter your keywords. For example, say you are creating a website to run alongside your offline business, selling baby products online. In this box, you may wish to start with a very broad search, something like baby products, to see the different types of searches your customers are making.

So I’m going to go ahead and type ‘baby products’ into the textarea. You can type in as many phrases as you wish, but for this example, we’ll stick with just one. Type the characters you see in the picture and leave ‘Use synonyms’ ticked. This will give you other ideas to work with later. Then hit ‘Get keyword ideas.’

Now the first thing I do, is click local search volume for the previous month. This shows you approximately how many searches have been made in Google.co.nz for any particular phrase you wish to look up. You can sort these searches by clicking on any of these titles here, and I like to know straight away the top searches being made in Google.co.nz sorted in order by the local search volume.

One of the ways the Google Adwords Keyword Tool has improved recently is that now it gives you an estimate of just how many searches are being made for any particular phrase. You used to just have a bar, much like the advertiser competition meter you see here, that didn’t really give you much of an idea of numbers at all. If you hover over this bar, you will see that if you were to start to run a Google Adwords Campaign using this keyword, you would have very high advertiser competition for this phrase.

If you choose show all from this dropdown menu here, you will see Google estimates that if you would like to appear in an Estimated Ad Position of 1-3, that’s in your top three here, you would be paying up to $1.96 to Google per click, that means these advertisers here pay approximately $1.96 every time someone clicks on their ad for them to be shown in the top 3.

Now, while it would take you quite some time to appear on page one for the phrase ‘baby products,’ you can see why we concentrate on eventually getting to page one with SEO, when people are paying that sort of money to be there in the paid listings. Once you do get there, you can see how a well optimised site can save you literally thousands of advertising dollars over the life of your business. If your designer has no knowledge of SEO, or your budget web builder doesn’t automatically optimise everything (highly, unlikely), you will almost certainly never make it to page one of Google for a search phrase this popular, unless it is by some almighty fluke, again, highly unlikely. With everything you are learning and the system we are providing however, you really have the best chance of this happening, and also in the shortest possible time.

And this concludes part one of the tutorial to show you how to research profitable keywords.

Thanks for watching, and I’ll see you in part two.