Finding Joint Venture Partners
Finding joint venture partners is easy. You can join forums in the Internet marketing industry such as Warrior Forum, and post in the appropriate threads where prospective JV partners find one another.
Don’t be afraid to ask people for a partnership as you get to know them. Everyone is used to these sorts of arrangements. You can attend Internet marketing seminars that you find here: http://internetmarketingseminarschedule.com/ and trade business cards with potential partners.
You can also advertise the joint venture opportunity just as you would a membership site, an affiliate product or your own product. Use the exact same methods – social networking on Squidoo, article marketing, and forum posting as a way to generate interest.
If you’re working within a particular niche, start looking for product owners within that niche. Use ClickBank, PayDotCom, and Google (both the search function and AdWords) to seek out sites selling products to that particular target audience.
There are professionals who act as joint venture brokers for a living. You can use them to connect you to another marketer in exchange for a commission for hooking the two of you up.
Some just connect the parties, while others stay involved through the entire JV launch – mediating the entire concept from idea to delivery. You just have to be willing to pay for more involvement.
Make sure the deal is arranged so that both of you have peace of mind. You want both parties to be able to access the statistics of sales so they know how much money will be split.
Start your joint venture letter out with something that will draw them in. Don’t make it sound like you’re just another no-name marketer begging for a partnership. Consider it your sales copy of sorts – what can you say to this individual to make him continue reading through to the end of your letter?
It doesn’t have to look like a normal letter, either. It can be a video proposal, audio, or text mapped out to appear like a sales letter with headlines, sub-headings, bullet points, and more.
Their time is valuable, so don’t drone on for 25 pages. Make it short and to the point but give enough information to convert the idea into an agreement. Prepare for any objections he may have and counter them in your initial contact.
You want to make sure they know who you are and why they wil want to partner up with you. Tell them if you’ve done any previous joint ventures that have worked out well (include stats on these if possible).
Make sure they know if the deal is only for them – and highlight the fact that it’s exclusive. And of course, talk numbers. List numbers, profit possibilities, expenses, and anything else you can think of will help them see the value in your offer instantly.
Once you get a confirmation, send them a template agreement unless you have one customized to suit your needs. You can find them online for free and them spiff them up to say whatever you want. Be open to negotiations until your own success builds. Flexibility in joint venture arrangements will help you have more opportunities in the future.
Make sure you prove to them that you’re knowledgeable, committed to the deal, and thorough in your research. Before approaching any product owner, make sure you know him and what is business is all about.
Know the niche, know his products, know his style, and become one of his members if he has a website or Ezine that you can use to emulate his style. Once he sees you as just an extension of his own business, it will be a natural progression of his own success to partner with you.
Make sure you’re always cordial and polite when approaching marketers for JV deals. Don’t be rude if they say no or if they don’t even respond. You don’t want to burn any bridges before you even have a chance to build them!
As a prospective joint venturist, you should always be compelling with your offer. The worst thing you could do is approach it like a handout. Instead, consider yourself a boon to their business, but save the arrogance for a later day and focus instead on confidence.
In no time, you should be able to locate a list of prospects and send out feelers to see if anyone’s interested in joining forces with you for a mutually beneficial arrangement.
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