What if I told you there was a way to position yourself as the ‘go to’ person in your field of expertise. Something that places you in the position of ‘Expert’ and ‘Teacher,’ as opposed to a desperate local business owner trying to convince potential customers they need their products or services.
Something that draws potential customers to you, and not the other way around.
Well now there is. I call it: Automated Lead Generation.
Put simply, you offer information pertinent to the needs of your potential audience, in return for their email address. Once you have them on your list, you will be able to follow up with them weekly, bi-weekly or monthly with a balance of relevant information and offers.
The beauty of this system is once set up, costs a fraction of the amount it would traditionally cost to market to such a highly targeted list of prospects, over and over again, for as long as they remain on your list.
Never has there been a more effective way of getting people who are interested in your products to put their hand up and identify themselves as a potential customer. Never have you been able to as cheaply and efficiently send a mailing out to a highly targeted list of prospects. You’ll get more people to take action faster and more effectively than any other marketing method currently available.
The first step in this 4 step system is to attract visitors who want what you have to offer. For you to do this most effectively, you need to create an internet based marketing system that attracts your ideal prospects with free information products. You use these and other incentives to get visitors on your list. The end result is you have a valuable and profitable lead generation and marketing system that works on auto-pilot, 24 hours a day, 7 days a week and 365 days a year.
The Potential Of Automated Lead Generation
Here is how to automated system works:
- The potential customer is led to your website.
- The free information product entices the potential customer to sign up to your list.
- Your business website automatically, without any involvement on your part, delivers the information product on your behalf.
- It offers a free or discounted offer to the prospect.
- Then follows up with the prospect until they either come in to take advantage of your offers, or remove themselves from your list. Treat them well, and they never, ever will.
An email marketing list is pure gold to a local business. No more scatter gun advertising (flyers on car windows, post office box drops, newspapers, etc.) Your local business lead generation system will be designed specifically for your business. It will consist of a flow of steps that work on their own and produce predictable results each and every time.
I recommend Aweber to set up your email marketing list. They have a series of fantastic tutorials to show you how to set everything up, and we will install the form on your website in a flash. Instructions on how to take full advantage of email marketing are also available at OnlineMarketingHQ – our website that teaches all clients to market themselves online.
{ 2 comments… read them below or add one }
I’ve heard of email marketing, but I’ve never thought about it quite like that. You’re right, there’s no way you could have ever had access to a list of such highly targeted prospects, unless your competition had shared their client list with you (not likely!)
Forgive my ignorance, but what program (or other) do you use to send out the emails? Is it just outlook express?
Thanks.
Hey Gene, what we do is set you up with Aweber, as they are one of the internet marketing industry’s leading Autoresponders. Deliverability is over 99% which is something you will never get sending out from your own domain. It’s packed with features and I can personally recommend it, having used it for years. I strongly suggest starting out with your valuable list on the right foot with Aweber!